The Maisons de Biarritz Group has decided on a strategy of national and international expansion. This objective is based on a strong progression in its results and performance. The plan is based on three main priorities:

- The growth of property development, particularly through an in-depth search for property and land with a superb location, the development of new programmes and the delivery of accommodation that is increasingly adapted to the demands of clients.
The expansion phase in France means developing new programmes that are well positioned in the 3 and 4-star tourist residence and hotel-style accommodation markets.
The international extension phase is based on a policy of increased partnerships with developers and promoters on the Moroccan and Swiss markets.
> 5 new establishments to be marketed by 2007

- Booming tourist activity.
Via its hotel management subsidiary Maisons de Biarritz - Exclusive Hotel Resorts, the Group currently runs 4 resorts and residences in Provence, Côte d'Azur and on the Atlantic Coast, with a total of 1,100 beds with a 4-star rating.
2006 will see the opening to the public of new establishments in the Var country and on the Languedoc Coast.
> Tourist accommodation park by 2007: 4,200 beds

- The deployment of marketing synergies between the different sectors of the Group.
The Maisons de Biarritz Group's development vis-à-vis its clients, owners, partners and prescribers should be based on carefully measured relationship-driven marketing, using a variety of coordinated promotional actions. Increased sales and business performance are linked to the interactivity of the client databases of the various Group entities (property investors and holidaymakers).
Particular attention must also be given to owners: they are transverse consumers who remain the best ambassadors for the brand and its products.
> Introduction of a client loyalty programme for the property and tourist sectors. Promote the two sectors to clients.